The Unbranded Brand is Naked & Famous Denim Its sub-brand advocates using the concept of "no brand" to remove the brand LOGO and brand design on luxury goods. Of course, there will be no star endorsements, and there will be no squeeze pricing at random discounts. They can all enjoy the fun of raising cattle, insist on focusing on the original color jeans, and all the pants are made of high-grade red ears and selvage fabrics of various colors made in Japan. Why do many American brands charge $250? And some for as little as $80? Unbranded believes that the dishonest overpricing strategy is a stupid business practice. It returns to the basics and chooses the best denim fabric. Such a simple pair of good pants comes naturally.