Slow fashion believers
Family, music, friendship, outdoor activities, parties, love, sports and a corner of the city... Inspiration is everywhere in life. For WAX London, everything and everyone close to oneself is worth savoring. All the feelings from the heart not only reflect the perspective of looking at the world, but also provide endless nutrients for creation.
WAX London exists to elevate clothing, empowering people to feel confident and comfortable expressing themselves...
Modern British style
Expanding from the kitchen
WAX London was born in the kitchen of three friends' home. The idea at that time was simple. The three wanted to create a brand that could fully dress themselves up without spending a lot of money.
Founders Tom, Rich, and Steffy, who come from diverse professional backgrounds, came together in London in 2015 to come up with the idea. For the first two years, the brand even...
Integrity and honesty
WAX advocates for slow fashion and extends this credo to partners around the world, including sustainable textile mills and top suppliers specializing in various production processes, with the goal of minimizing the brand's pollution footprint.
Throughout WAX London's development, integrity and honesty have been at its core. The company prioritizes raw material selection, transparency, and durability, putting these priorities into practice through initiatives such as using officially certified eco-friendly...
23AW: Countryside Holiday
WAX London's seasonal themes are often full of fascinating stories. The autumn and winter of 23rd year is based on a rural holiday. The film tells the story of two friends traveling to a quiet village together, strolling in the fields and returning to the simple and nostalgic country life.