APC is a French brand. Its full French name is "Alier de Production et de Création". It was founded in 1987 by Tunisian fashion designer Jean Touitou.

APC's clothing is world-renowned for its creativity, authenticity and high quality. Its flagship product is denim clothing. In addition, its products include a wide range of men's and women's clothing, accessories and home furnishings. It is bold but not ostentatious, and...

Adhering to minimalism as its core design philosophy, Jean Touitou eschews extravagance, exploring the pure essence of clothing. Often provoking controversy with his bold statements, he's a veritable fashion icon. He once publicly stated that trending content on Instagram only influences the average person, and that he doesn't consider it fashion at all. However, it's precisely this stubborn refusal to conform that makes APC so unique.

The reason...

APC's minimalism is from the inside out. While other brands are racking their brains to create a memorable and unique trademark that can represent themselves, APC conveys everything with just three letters.

However, minimalism, which seems easy, is the result of the team's long-term and painstaking efforts. Jean Touitou once said that they invested countless efforts to find the right proportions, including how to project contemporary fashion through...