Authentic French workwear brand
The French work jacket was born in the late 19th century. Similar to the origin of jeans, it was originally a work uniform for the French proletariat, such as railway workers and engineers. Most of them were made of twill or moleskin. They were both durable and warm. Even if they were damaged, they could be easily repaired with patches. The classic configuration of three to four pockets made it...
A century of unwavering persistence
A legendary family specializing in textiles
The story of Vétra begins with a legendary French family. Long before family member Edouard BEERENS registered the trademark in Paris in 1927, the family had already established itself in the cloth trade and textile manufacturing industry. Vétra has been passed down through four generations and still continues to maintain authentic clothing craftsmanship. This epic journey is full of interesting anecdotes and historical events.
Uniform craftsmanship inherited from 1927
The word "savoir-faire" comes from the French word for know-how. Vétra undoubtedly began as a company focused on contract manufacturing and production. Uniform craftsmanship lies at the heart of this family-owned business. Even during the period of sluggish demand during World War II, Edouard persevered, maintaining a minimal production line and preserving a collection of vintage machines (including the famous buttonhole machine).
Looking back decades later, when the entire industry...
Sailing to the world
Since the 1950s, Vétra has been exporting its proudly French workwear to customers around the world. Historically, its clients have come from industries ranging from oil production to aviation, where workers require high-performance workwear. Today, Vétra is increasingly found in select stores across Europe, the United States, Japan, and South Korea, as its down-to-earth French style perfectly suits the tastes and expectations of many enthusiasts of classic menswear, slow fashion,...
Diverse color scheme
No limit to daily matching
French work jackets were originally mostly indigo blue. As time went by, they gradually became part of people's lives, and their rich color options became a major feature. They are simple and versatile, and can be worn formally or casually, adding points no matter how you wear them.