APC's full French name, "Alier de Production et de Création," means "Production and Creation Studio." This brand's foundation is based on the belief that production and creativity must be perfectly balanced, each essential and indispensible. Founded in 1987 by Tunisian fashion designer Jean Touitou, APC embodies a minimalist approach that eschews extravagance, exploring the pure essence of clothing.
APC's clothing is world-renowned for its creativity, authenticity and high quality. Its flagship product is denim clothing. In addition, its products include a wide range of men's and women's clothing, accessories and home furnishings. It is bold but not ostentatious, and individual without concealing personal characteristics. For a long time, the styles and tailoring have maintained a strong sense of uniqueness and are not influenced by popular culture.

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