Wax London combines authentic British elements with Mediterranean style and Indian handicrafts, and takes high-quality slow fashion as its brand doctrine.

Wax London was founded by three friends with a simple idea: to create a brand that would allow people to dress up without spending a lot of money. Leveraging their professional backgrounds in different fields, the three friends quickly expanded from their homes to stores after launching the brand in 2015, and now have hundreds of distributors around the world.

When clothes were no longer just for covering the body, the meaning behind them continued to change with generations and was given different interpretations. Until modern times, it was further sublimated into a medium for self-expression. Wax London draws inspiration from everyday fragments, including family, music, friendship, outdoor activities, parties, love, sports and everything about London life.

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