Full Count is a legendary Japanese denim brand established in 1992, and has remained one of Japan’s most beloved heritage denim labels for decades.

The founder, Mikiharu Tsujita, is devoted to creating American vintage-inspired jeans, with a deep appreciation for Levi’s models from before the 1960s. Over the years, the brand has expanded its collection to include modern interpretations of timeless designs, drawing inspiration from military and workwear traditions.

Full Count was the first brand to use Zimbabwean cotton for denim—a cotton variety renowned for its soft yet durable fibers, making it exceptionally well-suited for jeans. Denim crafted from this cotton offers superb comfort and develops a distinctive fading character over time.

Full Count strives to rediscover and redefine the true value of craftsmanship. With unwavering dedication to authenticity and an enduring pursuit of quality, the brand has become a cornerstone of Japanese denim, beloved by enthusiasts around the world.