FRAME is a premium denim brand based in California, founded in 2012 by Swedish designers Erik Torstensson and Jens Grede. Originally fashion consultants involved in launching projects like Mr Porter and GQ Style, the duo brought their sharp eye for brand identity and visual aesthetics into the creation of FRAME, with a clear mission: to craft the perfect pair of women's jeans. Their refined approach quickly made waves in the American denim scene.

   

Unlike the typical boldness of American denim, FRAME incorporates a distinctly European senssation and sophistication into its design. The result is an elevated take on everyday denim — polished, effortless, and widely adored by Hollywood's top models and actresses.