A must-read publication for denim fans, military uniform enthusiasts, and vintage workwear enthusiasts!

Avant is a biannual magazine founded by Frenchman Eric Maggiori. It traces the clothing of various classes and industries throughout history, from ancient times to the present day, and even to future trends. It is rich in content and illustrated with pictures. The editorial team uses a pragmatic spirit to trace the evolution of history for readers.

This fourth issue once again focuses on American Workwear and is a follow-up to the inaugural issue published in February 2019.

We've covered stories of Chinese immigrants during the Gold Rush, rare Levi's jeans from 1880 found in a California mine, and details that fascinate collectors: like vent holes on work shirts or the iconic chinstrap .

Meanwhile, Lynn Downey, former historian of Levi Strauss & Co., shared her research journey, while Taiwanese vintage lovers explained why vintage culture is booming in Taiwan in recent years.

We also spoke with Akira Tsuchida , owner of Mushroom Vintage in Japan, and Michael Harris, author of Jeans of the Old West.

Each story takes us deep into American history and offers a modern perspective on how these garments have influenced the course of history and continue to interact with our society today.

STORIES & TALES

• Chinese Immigrants During the Gold Rush : Focusing on a rarely acknowledged chapter in American history.

• Stronghold, Los Angeles' first workwear location : Its classic logo, unforgettable mascot, and resounding name make Stronghold one of the most prized American workwear brands among collectors.

• Underhill, the pride of Colorado : Townsend J. Underhill, founder of the Denver-based brand Underhill, had a brief but dazzling run of success. Let's take a look back at some local history.

• The True Story of the New Nevada Jeans : Trace the history of these jeans from their discovery in the mines to their final destination in the Levi's archives in San Francisco.

• Vintage culture is on the rise in Taiwan : a new generation of Taiwanese want to prove they can stand shoulder to shoulder with their Japanese neighbors when it comes to vintage clothing.

INTERVIEWS

• Larry McKaughan and Rin Tanaka : Two vintage legends share how their book, "King of Vintage," became a classic.

• Lynn Downey : Served as Levi Strauss & Co.'s archivist and historian for 25 years, she now has countless stories to tell.

• Akira Tsuchida (Mushroom Vintage) : He sells the world’s most beautiful and premium vintage pieces, making buyers from all over the world envious.

• Michael Harris : "Jeans of the Old West: A History" is the most professional and detailed book on the study of denim from 1850 to 1900, and his author is him.

ART & ILLUSTRATIONS

• Three Horse Power : Cover art created exclusively for Avant Magazine by Greg Newbold.

• Real Photo “Past-Card” : Contains 10 RPPCs (Real Photo Postcards) from the archives of the late Mike Hersh and the personal collection of Eric Maggiori.

• Private Collection : Rare American workwear pieces from the collections of Eric Maggiori, Alberto Ulmi, and Wouter Munnichs.

AND MORE…

• What is a "chinstrap"?

• The History of Vents in Work Shirts

• Foreword by Nigel Cabourn