"The Denham jeans brand philosophy is rooted in two things: details and authenticity. Details are what make us unique, they define Denham, and they drive every step of Denham. Authenticity is our innate ability. We create authentic art, and the pursuit of authenticity determines how we complete each piece."
"The Truth Is In The Details."
"The devil is in the details."
This world is not simply made up of positive and negative, right and wrong, but is defined by the beliefs of each individual.
"Everyone has their own way of pursuing truth and reality." This is about escaping reality and indulging the weird ideas in one's mind. These ideas are sometimes very sophisticated and sometimes absurd. Most of the time, this is an intuitive reaction, not a conscious choice. These ideas reflect the truth of you and me and define each person.
"The little things, the details, the invisible places" Sometimes you notice subtle differences that others don't notice; the authenticity that emanates from an object from the inside out; a person's fearlessness; a reinvention of something; these extremely small details are exactly what Denahm is obsessed with and fascinated by - the Japanese cold water washing process, the master-level Italian weaving technology, the copper and gold-plated rivets, the pocket watch pocket and the pentagonal jeans pocket.
The constant search for denim fabrics with richer textures makes Denham's jeans more charming over time. In this process, we are familiar with the differences between different dyes. The black dyed denim is richer and more layered than the black of ordinary fabrics, and the indigo dyed is even more vivid than the blue. Destruction, knife cuts, patches, and redefining fashion with denim shears are all what make Denham unique and above the level. "The details make us, and our devil is in the details."
“If you want to know how we live up to our brand philosophy, you can examine each pair of jeans carefully from the inside out. The devil is in the details, telling the story of each Denham jeans.” – Founder, Jason Denham
Denham is a European boutique jeans brand that Blue Beach has newly begun distributing this year. It was founded by Jason Denham, a designer long admired by the store manager and who also serves as the design director. Jason is a talented graduate of a British design school with an extraordinary obsession with vintage clothing, Asian and Japanese culture, and details. During a visit to Amsterdam Denim Days in 2015, I visited four local Denham stores and a three-story flagship store. Since then, I have been very interested in Denham. Until January of this year, we finally met at a trade show and negotiated a cooperation agreement for the Taiwan region.
Denham's style emphasizes a Virgin to Vintage fading process, using only the finest Italian and Japanese fabrics. Besides the beautiful fading of their original "Virgin Denim" jeans, they are renowned for their Italian washing, shattering, and heavy washing of Japanese threads. The pants are slim-fitting without being too tight, available in both wide and narrow sizes, and the fabric is comfortable and highly stretchy. In recent years, Denham has also placed increasing emphasis on environmentally friendly manufacturing processes.
【Physical Store Exhibition】
This week we received the first batch of goods and samples of Denham brand
We cordially invite fans to come to our store to experience it and give us some feedback.
These feedbacks will become a close connection between customers, Blue Beach, and the brand.
Provide better services and products in the future
Mainly men's products, jeans sizes are 29 to 33 waist, and top sizes are XS to XL
On display at our Taichung store from 4/29 to 5/31
After June 1st, it will be exhibited in Taipei stores.
All exhibits are complete products and are available for sale
More introductions and new products will be launched this year.
This is a different kind of dream come true for Blue Beach.
Looking forward to meeting you all