Founded in 2003 in New York City, 3sixteen is a menswear label known for its American-made craftsmanship, high-quality materials, and denim that evolves beautifully with wear. Starting from a niche streetwear scene, the brand has grown into one of the most respected names in modern American workwear and premium denim.
Origins: A New York Denim Brand Built on American Manufacturing
When 3sixteen was founded in 2003, American manufacturing was far from the industry norm. Yet the brand quickly gained recognition on both the East and West Coasts for its commitment to quality, durable fabrics, and designs that develop unique character over time. Today, 3sixteen continues to represent the spirit of American-made craftsmanship within the global denim community.
Rooted in New York: Streetwear, Military, and Workwear with Refined Modern Sensibility
Based in New York City and active across both coasts, 3sixteen began with streetwear foundations and saw explosive growth once denim entered the lineup. The brand’s design language blends elements of street culture, military garments, and workwear—filtered through a refined, understated New York sensibility. The result is a contemporary American menswear style that feels authentic to everyday city life.
Collaborations and Movement Culture: Expanding Beyond Traditional Workwear
3sixteen frequently collaborates with historic American manufacturers and respected industry partners, producing thoughtful, well-priced collections that spark conversation. In recent years, the brand has also extended into movement-focused apparel, reflecting the growing role of running and active living in modern metropolitan culture. Their goal is not to chase trends, but to capture the soul of contemporary New York.
Art & Craft: Collaborating with Artists and Makers Around the World
Beyond seasonal product releases, 3sixteen actively cultivates relationships with artists, craftspeople, and creative communities. Their design philosophy embraces cultural exchange, drawing inspiration from diverse visual languages and handmade traditions. Each collection often incorporates artistic elements that transform clothing into a bridge between craftsmanship and everyday life.
Denim Philosophy: Durability, Longevity, and Beautiful Fades
Unlike many mass-market labels, every 3sixteen denim silhouette is considered a permanent fixture—designed for longevity and consistent availability. The brand believes that great denim should develop a “beautiful fade” through wear rather than degrade into something disposable. This philosophy extends across their entire product range, emphasizing longevity, practicality, and materials that improve with time.
The Meaning Behind the Name: Andrew & Johan’s Personal and Cultural Roots
Many fans are surprised to learn the origin of the name “3sixteen.” It references John 3:16 from the Christian Bible, reflecting the personal background and cultural upbringing of founders Andrew Chen and Johan Lam. While not essential to customers, this foundation influences the brand’s deeper philosophy and approach to responsibility, community, and authenticity.
Brand Values: Quality, Fair Pricing, and Ethical Production
3sixteen emphasizes a philosophy of fairness: “Cheap goods don't reduce profit—they reduce the dignity of the people who make them.” While challenging in a market accustomed to low prices, the brand advocates for a healthier, more sustainable model built on high-quality materials, responsible production, and honest pricing.
Mission: Clothing That Builds Community and Emotional Connection
3sixteen isn’t interested in spreading doctrine; instead, the brand focuses on producing high-quality clothing while being transparent about their supply chain. When someone purchases a garment, they're supporting the garment workers, collaborating artists, local communities, and small businesses involved in the process.
For many loyal customers, this creates an emotional experience. Imagine having a rough day, returning home to find a 3sixteen package waiting. Opening it becomes more than a transaction—it becomes a moment of connection, comfort, and appreciation for craft.