ONI DENIM
【ONI DENIM】270-60XX 60s Denim Regular Straight Jeans
Description
The latest ONI creation looks back to where it all started 50 years ago. That's when ONI's designer Oishi-san got his first job at Levi's Japan. In a couple years he became the top sales in the country and was rewarded a trip to San Francisco, where he visited the largest workwear / jeans store at the time. In 1960s - 70s all shrink-to-fit denim Levi's used were exclusively supplied by Cone Mill from Greensboro in North Carolina. The White Oak plant from Cone Mill since then became the heart of American-made vintage denim.
Since lots of the production blueprints and documents were lost in fire / history events. No one knows exactly how many types of fabric were made back then. We were told millions of pairs of jeans were produced in the US every year in that time period. So reproducing any pair of denim from the time could be an interesting journey. The fabric used in this jeans is a reproduction of denim from the 60s, with a slightly lighter indigo hue that looks like a White Oak selvedge denim. The fabric like these are extra durable when reinforced with rivets. Hence they were named "XX" as in extra extra durable in the first place.
What is Cone Denim / White Oak denim?
White Oak is a plant under Cone Denim, both are real parts of American jeans history. White Oak opened in 1905 and supplied denim to major American jeans brands for more than a hundred years.

ONI 270 Fit
Updated from the ONI 288 fit, the new 270 fit is a regular straight cut with a comfortable high rise. The rise is slightly higher compared to the 288.
It offers a classic, timeless silhouette with a bit more room in the thigh than the 288, flowing straight down from the knee. The leg opening is slightly narrower than the 288, creating a subtle tapered effect while still keeping a clean straight look.
The 270 is versatile enough for both smart and casual styling, and pairs well with almost any type of shoes. It has a relaxed but tailored look that suits most body types.
How Much Does 60XX Stretch in the Waist?
As this denim is not ultra low tension, expect it to stretch 1-1.5 inches ~ 3-4cm in the waistband.
ONI Denim 60XX Size Recommendation
Go up at least 1 size from major US brands. Usually, choose the same size or go down 1 size from other Japanese brands.
Details
- 12oz unsanforized Japanese selvedge denim
- One-washed for us, hence no shrinkage
- 100% cotton
- Indigo x white
- White selvedge ID
- Mid-high rise
- Regular straight fit
- ONI branded doughnut buttons
- Hidden rivet pockets
- Raised belt loops
- Cowhide leather patch
- Made in Japan
- Limited production
Size Chart
Unit: cm
| Size | Flat Waist | Front Rise | Thigh | Inseam | Hem |
|---|---|---|---|---|---|
| 29 | 36.5 | 27 | 28.5 | 85 | 19.5 |
| 30 | 37 | 28 | 28.5 | 85 | 20 |
| 31 | 38 | 28 | 31 | 85 | 20.5 |
| 32 | 39 | 28 | 31.5 | 85 | 21 |
| 33 | 40 | 28 | 31.5 | 85 | 22 |
| 34 | 41 | 28.5 | 33.5 | 85 | 21.5 |
| 36 | 44.5 | 29.5 | 35.5 | 85.5 | 21.5 |
| 38 | 47 | 31.5 | 37 | 85.5 | 22.5 |
Unit: inch
| Size | Flat Waist | Front Rise | Thigh | Inseam | Hem |
|---|---|---|---|---|---|
| 29 | 14.4 | 10.6 | 11.2 | 33.5 | 7.7 |
| 30 | 14.6 | 11 | 11.2 | 33.5 | 7.9 |
| 31 | 15 | 11 | 12.2 | 33.5 | 8.1 |
| 32 | 15.4 | 11 | 12.4 | 33.5 | 8.3 |
| 33 | 15.7 | 11 | 12.4 | 33.5 | 8.7 |
| 34 | 16.1 | 11.2 | 13.2 | 33.5 | 8.5 |
| 36 | 17.5 | 11.6 | 14 | 33.7 | 8.5 |
| 38 | 18.5 | 12.4 | 14.6 | 33.7 | 8.9 |
【ONI DENIM】270-60XX 60s Denim Regular Straight Jeans
Notes
- Hemming will take 2~4 working days.
- Once an item is been hemmed, it will not be eligible for return or refund.
- For the length on sanforized raw denim, it is recommend to add 2-3cm in length considering the shrinkage after first wash.
- For unsanforized denim, we normally offer them in rinsed (one-washed) condition, hence there is no need to consider shrinkage.
Frequently Asked Questions
FAQ
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How to pick the best jeans size?
All our raw denim products are one-washed or sanforized, no need to worry about shrinkage.
Want to avoid sizing mistakes? We got you:
First Grader — The most useful sizing guide on the Internet.And if you’d like personalized advice, just tap the chat box at the bottom-right corner — our team is always here to help you choose the best possible sizes.
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How to return / exchange?
Our return process is hassle free: simply print 1 return label and arrange a pickup with DHL.
When you find your order unfit / does not match your expectation.
Always feel free to send us an email about how you feel or start a return.
Please note that the tshirt /underwear /socks is not applicable for return / exchange.
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How should you wash your jeans?
Always cold wash on the light cycle / gentle cycle or delicate cycle to prolong any clothing.
For your raw denim to evolve and set in shape well, we recommend wearing as long as possible before the first wash.
For the first 5 wash, we recommend you to wash by hand.
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General Care & Precautions
Please note that all indigo product including raw denim can “bleed” causing the transfer of indigo blue color from your garments to other surface like white tshirt or light color shoes. The “bleeding” will lessen with wear and after first several washes.
We high recommend you to put all your cloth in a wash bag when doing laundry.Please never use tumble dry on quality goods; never use softener; never use detergent that contain bleach.
If possible, wash your cloth in a low-spin speed to protect the garment.